footprints — blog for PR students / young professionals

I’ve read quite a few thought-provoking blog posts this week from smart thinkers of our wonderful industry. Be sure to check some of these posts and join in on the conversation.

• The Seven Holy Grails of Public Relations 2.0 by @bethharte

• PRSSA Leadership Rally (recap and key learnings) by @Abronikowski

• From Social Media to Social Business Design by @Armano

• How Do You Audit Perception and Awareness by @RachelAKay

• Recommended reading: Get the Job You Want, Even When No One’s Hiring by @heatherhuhman

• User Generated Content: If you build it, will they come…or do you need to first ‘prime the pump?’ (Disclaimer: Coke Zero is a client of my agency) by @9INCHmarketing

• What Is a Blog? (Bloggers/Tweeps  answer the open-ended question with insightful answers — great for beginning bloggers) by @lizstrauss

• We’re Setting Up Young PR Pros for Failure (Lots of fruitful discussion, which was the best part of the post) by @dmullen