Information overload.
Every morning, I check headlines, my RSS feed, Twitter, Facebook and two e-mail accounts filled with alerts and PR resources. How do I keep up? Everything is “microcommunicated,” which I expect to pass spell check in the next few years.
While the masses say e-mail is dead, I disagree. Almost every reporter I’ve come in [...]
Putting Tight Writing in Perspective
Trimming the Fat
Last month, I wrote a post focusing on the qualities of a solid writer (read “Be a Solid Writer”), which referenced a saying a professor of mine often used — “trim the fat.”
I thought I’d focus an entire post on trimming the fact, after a PR student recommended the topic. I was helping the same student [...]
Be a Solid Writer
Writing makes up quite a bit of a practitioners day-to-day. We write pitch e-mails, media alerts, press releases, backgrounders, key learnings, business plans, research findings and dozens of additional documents.
Let it be known — practitioners must know how to write.
Seniors, it may have been two years since you took your intro to news writing course, [...]
