footprints Featured in PRSSA’s FORUM (Fall 2009 Issue)

This post comes with some irony now that I think of it. A full year removed from the position, I was asked to byline an editorial for the paper I once led as EIC, PRSSA’s FORUM.

I provided the current staff a short list of topics I thought would be interesting from the perspective of a student. Ultimately, I was tasked with the topic of personal branding — being the CEO of your own brand.

I’ve never considered myself an expert of personal branding, but I have to give myself a pat on the back for making the most of the resources I had access to during my college career.

Laying the foundation for students to understand and take ownership of their own brand, I offered my thoughts which can be read on page two in the most recent issue of FORUM.

Once you understand the concept, may I suggest adding Dan Schawbel’s Personal Branding Blog to your daily read.

Have You Tried… 8/17/09

  • Have you tried creating a printout for each member to document personal successes and accomplishments for the year as an incentive for members to renew their memberships?

Have You Tried… 8/16/09

  • Have you tried submitting a proven fundraising idea to the Vice President of Chapter Development for national recognition — PRSSA’s FUNdraising Bowl?

Have You Tried… 8/15/09

  • Have you tried creating a voting rubric for your Chapter’s National Assembly delegate to use when voting for National Committee members?

Have You Tried… 8/14/09

  • Have you tried challenging the student journalists on campus to some type of annual competition (softball, AP Style quiz, etc.) for the prize of a traveling trophy?