footprints Featured in PRSSA’s FORUM (Fall 2009 Issue)

This post comes with some irony now that I think of it. A full year removed from the position, I was asked to byline an editorial for the paper I once led as EIC, PRSSA’s FORUM.

I provided the current staff a short list of topics I thought would be interesting from the perspective of a student. Ultimately, I was tasked with the topic of personal branding — being the CEO of your own brand.

I’ve never considered myself an expert of personal branding, but I have to give myself a pat on the back for making the most of the resources I had access to during my college career.

Laying the foundation for students to understand and take ownership of their own brand, I offered my thoughts which can be read on page two in the most recent issue of FORUM.

Once you understand the concept, may I suggest adding Dan Schawbel’s Personal Branding Blog to your daily read.

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